CREATIVE PRODUCTION OPERATIONS · STOCKHOLM
Thao Nord
Production operations, brand guardian, deadline defender, islander. Taming high-velocity global campaigns and all kinds of marketing artwork for well-loved global brands with calm nerves, strict QC, and Swedish archipelago Wi-Fi.
FOR HIRING MANAGERS
I make sure a global rollout lands smoothly in every local market: same brand, right language, right tone, coherent storytelling, on time.
OOH, DOOH, magazines, retail POS, TVC. Key visuals, packaging, social.
I connect global teams, local markets, internal and external teams through clear workflows and ownership. I like good systems, sensible automation and fewer unnecessary email chains.
01 / 04 · OUT OF HOME · STOCKHOLM
Wall banner, Klarabergsgatan
Summer campaign rollout
02 / 04 · DIGITAL OOH · LONDON
Digital street canvas, Old Street
Multi-screen format adaptation
03 / 04 · TVC, 20 S · ENGLISH
Multi-market broadcast delivery
Local adaptation and TV clearance
04 / 04 · FACEBOOK FEED, 10 S · SWEDISH
Localised feed execution
Fall campaign rollout
Campaign material © H&M.
Global production only works if the systems behind it work.
I have extensive hands-on experience with Digital Asset Management (DAM) and production workflow systems in complex, multi-market environments.
Global artwork system, made right for every market.
Teams I guided and coordinated within the system
Assets: Packaging, 3D hero images for digital use
A system that runs thousands of videos and static POS rolled out from global campaigns, tailored for each local market.
Teams I guided and coordinated within the system
Assets: social, magazines, billboards, DOOH, OOH, in-store signs, window posters, TVC, cinema ads, banners, and so on
H&M Nordics
Led a studio of 9 members onsite and remotely to roll out global campaigns across seven markets in Northern Europe, in MPC, a production workflow/approval platform integrated with DAM.
Thousands of videos and POS produced on a monthly basis with the highest possible pace.
Unilever
Managed global artwork operations across 12+ brands and Southeast Asian market clusters using BLUE.
Coordinated brand, design agencies, printing agencies, R&D formulation, R&D packaging, resourcing, regulatory, supply chain, factory QA and suppliers.
The job was to make sure every version was correctly informed and approved by all the above people and ready for the markets on time.
Publicis Groupe
From the first brief to the final frame.
Produced TV commercials, key visuals and digital campaigns for brands including Samsung and Nestlé.
Worked across Leo Burnett, Saatchi & Saatchi and sister agencies, bringing creative ideas to life while keeping timelines, teams and production details in check.
I have moved between industries many times. Each time, I learn the category from the ground up and build a production plan that fits the team and the work.
UNILEVER BRANDS
OTHER GLOBAL BRANDS
AGENCIES
CONSULTING
Need a creative production consultant?
I can step in to lead your production team, get a multi-market rollout moving or sort out a workflow that's no longer working.
01
Need someone to take the reins?
I step into your team and own production operations: priorities, people, delivery, quality.
What you get
Someone who takes ownership and keeps things moving.
Engagement
Interim, part-time or fixed-term
02
Taking a campaign into several markets?
I lead localisation from brief to final delivery. One coherent brand, and every market gets what it needs.
What you get
A rollout plan, clear owners, aligned markets.
Engagement
Project-based
03
Your production system should make work easier, not harder.
I can review your setup, find the bottlenecks and improve how your team works: workflow design, system usage, governance, responsibilities, approval routes, QC and practical guidelines.
What you get
A more organised setup and clearer workflows that support the people using them.
Engagement
Workflow/DAM review, optimisation or setup project
Additional capability
Former Publicis colleagues in Vietnam: designers, motion designers, editors, 3D artists. I bring the right people together and lead from brief to delivery.
Want to see the work first? See the work and the systems behind it →
01
Let's talk
Understand the project, the team and what needs attention.
02
Agree on the setup
Define the scope, responsibilities, timeline and people needed.
03
Get to work
I lead the work, stay close to the details and keep delivery on track.
BEHIND THE WORK
Just kidding. Let's not take the title too seriously. I'm a believer in training people, trusting them and giving them room to do their best work. A flat hierarchy is where good ideas can come from anyone.
My role is to support you to deliver your best work, whoever you are: my manager or my report, my team or not my team.
I try not to take myself too seriously. I enjoy just being, reading and eating.
I also find calm in nature. I like it so much that I now live on an island in the Stockholm archipelago.
